Post MVP, how does a product leader drive the direction of the product?

Rami is the Chief Product Officer at Abnormal Security, where he leads the company’s product vision, strategy, and execution. In his masterclass, Rami walks through the steps necessary to build a world-class product from scratch, providing time-tested principles that enable product teams to come to life. Previously, Rami held various product leadership roles at Amazon Alexa, led product marketing and sales at Swagger (acquired) and led product management at Reverb (acquired) as VP of Product. Rami also led product management and marketing at Proofpoint, from company inception to IPO, for its inbound and outbound cybersecurity products.

Basically you want to continue searching and exploring until you find that group of customers. Even if it's a small group that's deeply engaged and ultimately in, I would even say this, given all the trends on the consumer side, but look for people who are willing to pay for your service to solve a problem for them.

Until you get to that point, you might not be at product market fit and you could shoot, keep searching, or you might just run out of resources, which is another constraint. The other nuance to all of this is rather than just continuing to search or until you run out of resources is you might actually find a better way and place to allocate those resources. you might get this, not in the first product you build, but perhaps the second and third product as your, you have an existing engine going. Maybe a cash cow, and now you're looking for additional additional opportunities. 

You might come to the realization that [00:01:00] this is just not a good investment and you would instead reallocate those into, the existing product or maybe, come at it, on an, some new product opportunity, some new hypothesis you want to validate. So I think maybe the net take, here is. just think about your own profile and what your own resource allocation profile is.

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When should a company expand to building new products, as opposed to focusing on its core competence?

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